Disarming Britain

Every week in throughout 2007 a teenager was murdered on Britain's streets. In a response to this Channel 4 have put together a new season of shows called disarming Britain. However I feel the advertisements for the series could quite possibly be the hardest hitting part of the season. Created by the channels in house team, the adverts depict scenes in which teenagers point their fingers as a child would if pretending to hold a gun. However the feel of the advert suddenly changes when the fingers fire real bullets. At this point you get a real sense of a chill down your spine due to the shock factor the images bring. After a series of situations including a drive by, mugging and argument between father and son, the clip changes to shots of young children doing the same thing but without pulling the triggers. The strap-line to video is "". The timing within the video was key to its success, at times it produces suspense at others it just produces quick slices of everyday life you may or may not ever glimpse. If you haven't already seen the video or want more information then see it here, its well worth your time. Furthermore you can also visit channel 4's disarming Britain site here.